Effective as of November 1st, 2024.

This Privacy Policy applies to the processing of personal information by Ecton Labs Ltd. and our affiliated entities
(collectively, “Ecton,” “we,” “us,” or “our”) including on our website available at www.ecton.io and our other
online or offline offerings which link to, or are otherwise subject to, this Privacy Policy (collectively, the
“Services”).
1. UPDATES TO THIS PRIVACY POLICY
2. PERSONAL INFORMATION WE COLLECT
3. HOW WE USE PERSONAL INFORMATION
4. HOW WE DISCLOSE PERSONAL INFORMATION
5. YOUR PRIVACY CHOICES AND RIGHTS
6. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
7. CHILDREN’S PERSONAL INFORMATION
8. THIRD-PARTY WEBSITES/APPLICATIONS
9. CONTACT US
1. UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time in our sole discretion. If we do, we’ll let you know by posting
the updated Privacy policy on our website, and/or we may also send other communications.
2. PERSONAL INFORMATION WE COLLECT
We collect personal information that you provide to us, personal information we collect automatically when you
use the Services, and personal information from third-party sources, as described below.
A. Personal Information You Provide to Us Directly
We may collect personal information that you provide to us.
● Account Information. We may collect personal information in connection with the creation or
administration of your account. This personal information may include, but is not limited to, your name,
email address, phone number, and other information you store with your account.
● Purchases. We may collect personal information and details associated with your purchases, including
payment information. Any payments made via our Services are processed by third-party payment
processors. We do not directly collect or store any payment card information entered through our
Services, but we may receive information associated with your payment card information (e.g., your
billing details).
● Your Communications with Us. We, and our service providers, may collect the information you
communicate to us, such as through email or our web chat tool.

● Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect
personal information from you in connection with the survey.
● Interactive Features. We and others who use our Services may collect personal information that you
submit or make available through our interactive features (e.g., messaging features, commenting
functionalities, forums, blogs, and social media pages). Any information you provide using the public
sharing features of the Services will be considered “public.”
● Conferences, Trade Shows, and Other Events. We may collect personal information from individuals
when we attend or host conferences, trade shows, and other events.
● Business Development and Strategic Partnerships. We may collect personal information from individuals
and third parties to assess and pursue potential business opportunities.
● Job Applications. If you apply for a job with us, we will collect any personal information you provide in
connection with your application, such as your contact information and CV.
B. Personal Information Collected Automatically
We may collect personal information automatically when you use the Services.
● Device Information. We may collect personal information about your device, such as your Internet
protocol (IP) address, user settings, cookie identifiers, other unique identifiers, browser or device
information, Internet service provider, and location information (including, as applicable, approximate
location derived from IP address and precise geo-location information).
● Usage Information. We may collect personal information about your use of the Services, such as the
pages that you visit, items that you search for, the types of content you interact with, information about
the links you click, the frequency and duration of your activities, and other information about how you
use the Services.
● Cookie Notice (and Other Technologies). We, as well as third parties, may use cookies, pixel tags, and
other technologies (“Technologies”) to automatically collect personal information through your use of the
Services.
o Cookies. Cookies are small text files stored in device browsers.
o Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded
in the Services that collects personal information about use of or engagement with the Services.
The use of a pixel tag allows us to record, for example, that a user has visited, a particular web
page or clicked on a particular advertisement. We may also include web beacons in e-mails to
understand whether messages have been opened, acted on, or forwarded.
See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.
C. Personal Information Collected from Third Parties
We may collect personal information about you from third parties. For example, if you access the Services using a
Third-Party Service (defined below), we may collect personal information about you from that Third-Party Service
that you have made available via your privacy settings. In addition, users of the Services may upload or otherwise
provide personal information about others.

We may collect personal information about you from third parties. Examples of these third parties include:
● Third-Party Services. If you access or interact with the Services using a Third-Party Service
(defined below), we may collect personal information about you from that Third-Party Service that
you have made available via your privacy settings.
● Other Third Parties. We also obtain information from other sources and users. For example, we
may collect information about you from our affiliated entities (such as our website or newsletter
providers), trusted partners (such as payment processors and merchandise providers), donation
sites, internet services, advertising networks, government entities, operating systems and
platforms, employment recruiters, personal and professional references, background check
providers, social networks and data analytics providers. Additionally, if you create or log into your
account through a third-party platform (such as Apple, Facebook, Google, LinkedIn, or Twitter),
we will have access to certain information from that platform, such as your name, lists of friends
or followers, birthday, and profile picture, in accordance with the authorization procedures
determined by such platform.
● Information We Derive. We may derive information or draw inferences about you based on the
information we collect. For example, we may make inferences about your location based on your
IP address or infer reading preferences based on your reading history.
3. HOW WE USE PERSONAL INFORMATION
We use personal information for a variety of business purposes, including to provide the Services, for
administrative purposes, and to provide you with marketing materials, as described below.
A. Provide the Services
We use personal information to fulfill our contract with you and provide the Services, such as:
● Managing your information;
● Providing access to certain areas, functionalities, and features of the Services;
● Delivering accurate and personalized recommendations through the use of artificial intelligence and
machine learning capabilities;
● Answering requests for support;
● Communicating with you;
● Sharing personal information with third parties as needed to provide the Services;
● Processing your financial information and other payment methods for products and Services purchased;
● Processing applications if you apply for a job we post on our Services; and
● Allowing you to register for events.
Our Services are enabled by machine-learning tools fundamental to our ability to provide real-time engagement,
inform savings approaches, and track progress. These machine-learning tools process natural language
communications to support user experience and desired outcomes.
B. Administrative Purposes
We use personal information for various administrative purposes, such as:
● Pursuing our legitimate interests such as direct marketing, research and development (including
marketing research), network and information security, and fraud prevention;

● Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and
prosecuting those responsible for that activity;
● Carrying out analytics;
● Measuring interest and engagement in the Services;
● Improving, upgrading, or enhancing the Services;
● Analyzing, improving, upgrading, and/or enhancing the Services through the use of artificial intelligence
and other methods;
● Developing new products and services;
● Creating de-identified and/or aggregated information. If we create or receive de-identified information,
we will not attempt to reidentify such information, unless permitted by, or required to comply with,
applicable laws;
● Ensuring internal quality control and safety;
● Authenticating and verifying individual identities, including requests to exercise your rights under this
Privacy Policy;
● Debugging to identify and repair errors with the Services;
● Auditing relating to interactions, transactions, and other compliance activities;
● Enforcing our agreements and policies; and
● Carrying out activities that are required to comply with our legal obligations.
C. Marketing
We may use personal information to tailor and provide you with marketing and other content. We may provide
you with these materials as permitted by applicable law.
California Shine the Light: If you are a California resident, you may annually submit a request to us to find out
whether we have shared your personal information with third parties for the third parties’ direct marketing
purposes. If you would like to submit such a request, please “Contact Us.”
If you have any questions about our marketing practices, you may contact us at any time as set forth in “Contact
Us” below.
D. With Your Consent or Direction
We may use personal information for other purposes that are clearly disclosed to you at the time you provide
personal information, with your consent, or as otherwise directed by you.
E. Automated Decision Making
We may engage in automated decision making, including profiling. Ecton’s processing of your personal information
will not result in a decision based solely on automated processing that has a legal or other similarly significant
effect on you unless such a decision is necessary as part of a contract we have with you, we have your consent, or
we are permitted by law to engage in such automated decision making.
If you have questions about our automated decision making, you may contact us as set forth in “Contact Us”
below.
4. HOW WE DISCLOSE PERSONAL INFORMATION
We disclose personal information to third parties for a variety of business purposes, including to provide the
Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset
transfer, as described below.

A. Disclosures to Provide the Services
We may disclose any of the personal information we collect to the categories of third parties described below.
● Service Providers. We may disclose personal information to third-party service providers that assist us with
the provision of the Services. This may include, but is not limited to, service providers that provide us with
hosting, customer service, analytics, marketing services, IT support, chat tools, and related services. In
addition, personal information and chat communications may be disclosed to service providers that help
provide our chat features.
Some of the service providers we may use include:
o Google Analytics. For more information about how Google uses your personal information,
please visit Google Analytics’ Privacy Policy . To learn more about how to opt-out of Google
Analytics’ use of your personal information, please click here .

● Other Users You Share or Interact With. The Services may allow Ecton users to share personal information or
interact with other users of the Services.
● Third-Party Services You Share or Interact With. The Services may link to or allow you to interface, interact,
share information with, direct us to share information with, access and/or use third-party websites,
applications, services, products, and technology (each a “Third-Party Service”).
Any personal information shared with a Third-Party Service will be subject to the Third- Party Service’s privacy
policy. We are not responsible for the processing of personal information by Third-Party Services.
● Business Partners. We may share your personal information with business partners to provide you with a
product or service you have requested. We may also share your personal information with business partners
with whom we jointly offer products or services.
Once your personal information is shared with our business partner, it will also be subject to our business
partner’s privacy policy. We are not responsible for the processing of personal information by our business
partners.
● Affiliates. We may share your personal information with our corporate affiliates.
● Advertising Partners. We may share your personal information with third-party advertising partners. These
third-party advertising partners may set Technologies and other tracking tools on our Services to collect
information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited,
location, time of day). These advertising partners may use this information (and similar information collected
from other services) for purposes of delivering personalized advertisements to you when you visit digital
properties within their networks. This practice is commonly referred to as “interest-based advertising”,
“personalized advertising”, or “targeted advertising.”
Some of the advertising Technologies we may use include:
o Facebook Connect. For more information about Facebook’s use of your personal
information, please visit Facebook’s Data Policy. To learn more about how to opt-out of
Facebook’s use of your information, please click here while logged in to your Facebook
account.
o Google. For more information about Google’s use of your personal information, please

visit Google’s Data Policy. To learn more about how to opt-out of Google’s use of your
information, please click here.
o Instagram. For more information about Instagram’s use of your personal information,
please visit Instagram’s Data Policy. To learn more about how to opt-out of Instagram’s
use of your information, please click here while logged in to your Instagram account
o TikTok. For more information about TikTok’s use of your personal information, please
visit TikTok’s Data Policy. To learn more about how to opt-out of TikTok’s use of your
information, please click here.
B. Disclosures to Protect Us or Others
We may access, preserve, and disclose any information we store associated with you to external parties if we, in
good faith, believe doing so is required or appropriate to: comply with law enforcement or national security
requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or
safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution
of suspected or actual illegal activity.
C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, purchase or sale of
assets, transition of service to another provider, or other similar corporate transaction, your personal information
may be disclosed, sold, or transferred as part of such a transaction.
5. YOUR PRIVACY CHOICES AND RIGHTS
Your Privacy Choices. The privacy choices you may have about your personal information are described below.
● Email Communications. If you receive an unwanted promotional email from us, you can use the
unsubscribe functionality found at the bottom of the email to opt out of receiving future emails. Note that
you will continue to receive transaction-related emails. We may also send you certain non-promotional
communications regarding us and the Services, and you will not be able to opt out of those
communications (e.g., communications regarding the Services or updates to this Privacy Policy).
● Text Messages. If you receive an unwanted text message from us, you may opt out of receiving future
text messages from us by following the instructions in the text message you have received from us or by
otherwise contacting us as set forth in “Contact Us” below.
● Mobile Devices. We may send you push notifications through our mobile application. You may opt out
from receiving these push notifications by changing the settings on your mobile device. With your
consent, we may also collect precise location-based information via our mobile application. You may opt
out of this collection by changing the settings on your mobile device.
● Do Not Track signals and Global Privacy Control. Some web browsers incorporate other "do-not-track"
(“DNT”) or similar features that signals to websites with which the browser communicates that a visitor
does not want to have their online activity tracked. As of the Effective Date, not all browsers offer a DNT
option and DNT signals are not yet uniform. For this reason, we along with many other digital service
operators do not respond to all DNT signals. We recognize Global Privacy Controls signals as required
under certain state privacy laws, but we do not currently recognize other DNT signals. For more
information about the Global Privacy Control, please visit https://globalprivacycontrol.org.

● Cookies. You may stop or restrict the placement of Technologies on your device or remove them by
adjusting your preferences as your browser or device permits. However, if you adjust your preferences,
the Services may not work properly.
Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-
out of certain tracking on some mobile applications by following the instructions for Android, iOS, and
others.
The online advertising industry also provides mechanisms that may allow you to opt out of receiving
targeted ads from organizations that participate in self-regulatory programs. To learn more, visit the
Network Advertising Initiative and/or the Digital Advertising Alliance.
Please note you must separately opt out in each browser and on each device.
Your Privacy Rights. In accordance with applicable law, you may have the right to:
● Confirm Whether We Are Processing Your Personal Information;
● Request Access to or Portability of Your Personal Information;
● Request Correction of Your Personal Information;
● Request Deletion of Your Personal Information;
● Request Restriction of or Object to our Processing of Your Personal Information;
● Request to Opt-Out of Certain Processing Activities including, as applicable, if we engage in “profiling” in
furtherance of certain “decisions that produce legal or similarly significant effects” concerning you (as
such terms are defined by applicable privacy laws); and
● Withdraw Your Consent to our Processing of Your Personal Information. Please note that your
withdrawal will only take effect for future processing, and will not affect the lawfulness of processing
before the withdrawal.
If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below. We will
process such requests in accordance with applicable laws.
Only you, or someone legally authorized to act on your behalf in certain jurisdictions, may make a request to
exercise the rights listed above regarding your personal information. If your personal information is subject to a
law that allows an authorized agent to act on your behalf in exercising your privacy rights and you wish to
designate an authorized agent, please provide written authorization signed by you and your designated agent
using the information found in “Contact Us” below and ask us for additional instructions.
To protect your privacy, we will take steps to verify your identity before fulfilling requests submitted under
applicable privacy laws. These steps may involve asking you to provide sufficient information that allows us to
reasonably verify you are the person about whom we collected personal information or an authorized
representative.
Some laws may allow you to appeal our decision if we decline to process your request. If applicable laws grant you
an appeal right, and you would like to appeal our decision with respect to your request, you may do so by
informing us of this and providing us with information supporting your appeal.

6. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
All personal information processed by us may be transferred, processed, and stored anywhere in the world,
including, but not limited to, the United States or other countries, which may have data protection laws that are
different from the laws where you live.
7. CHILDREN’S PERSONAL INFORMATION
The Services are not directed to children under 18 years old, and we do not knowingly collect personal information
from children.
If you are a parent or guardian and believe your child has uploaded personal information to the Services in
violation of applicable law, you may contact us as described in “Contact Us” below.
8. THIRD-PARTY WEBSITES/APPLICATIONS
The Services may contain links to other websites/applications and other websites/applications may reference or
link to our Services. These third-party services are not controlled by us. We encourage our users to read the
privacy policies of each website and application with which they interact. We do not endorse, screen, or approve,
and are not responsible for, the privacy practices or content of such other websites or applications. Providing
personal information to third-party websites or applications is at your own risk.
9. CONTACT US
Ecton is the controller of the personal information we process under this Privacy Policy.
If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in
this Privacy Policy, please contact us at: privacy@ecton.io.